Tag Archives: type
Facebook marketing continues to drive the most social chatter
For many Americans, social media networks like Facebook are sources of entertainment, while brands continue to push marketing material on users. The result of this obvious disconnect between what consumers look for on social platforms and what marketers publish remains an obstacle that professionals must overcome. Of course, social media marketing is an inevitable practice, so consumers should also alter their perception of what Facebook, Twitter and every other platform will look like moving forward. In early 2012, several early adopters of Facebook stores closed their doors, which influenced other brands that considered entering the world of fcommerce (Facebook commerce). However, social media can help brands build awareness and loyalty, as long as marketers understand how to put custom content in front of consumers without annoying them too greatly. It all starts with a strategic social media content creation game plan and a clear understanding of the type of media that grabs consumers’ attention Continue reading
Google asks users for feedback on custom content results
Google, the most popular search engine, tests numerous algorithms and various other search updates each year. The company often asks its users to provide honest feedback on the quality of its SERPs, and recently Google began providing searchers with easy forms to fill out. Eli Schwartz shared his experience with Search Engine Land, which published an article and a screen shot highlighting the type of feedback Google looks for from users. Schwartz conducted a simple Google search for “products synonym.” When Google provided him with custom content returns, the space to the right of the results featured a short questionnaire. The survey asked Schwartz which result he preferred most out of two specific examples. Continue reading
Pinterest is key for travel marketers
There’s no better time for travel marketers to launch a Pinterest campaign than the holiday season. As Brafton has previously reported, 2012 holiday travel activity is on the rise, as 76.7 percent of travel businesses expect Thanksgiving-related trips to be up, and 72.3 percent foresee December travel to be on the rise. Certain platforms can help businesses increase the reach of their online campaigns. In order to discover the type of branded content that makes the biggest impact on Pinterest, marketers can look at comScore’s “State of the U.S. Online Retail Economy in Q2 2012.” This report analyzed the top 20 site categories with a high concentration of Pinterest users, and the study found the majority of Pinterest users also regularly visit travel sites Continue reading
Marketers leverage Google to speak to teens
Google, the most widely-used search engine in the world, is the top research tool for teenage students, according to a recent report by The Pew Research Center’s Internet and American Life Project. The report showed that 94 percent of teachers say their students are very likely to turn to Google as their main weapon for research, followed by sites such as Wikipedia and YouTube, as well as resources like their peers and printed books. These results indicate that marketers can use search-friendly content marketing to entice teens. Students aren’t just using Google for academic research – they use it for every other type of search, typing in terms to find the coolest retailers, the tastiest restaurants and the catchiest new songs. According to a report from Business Insider, individuals between 12 and 17 are just as likely to use search engines as other age groups Continue reading
Organic video marketing most likely to drive awareness
A survey from AYTM Market Research found that more than 85 percent of consumers have come across pre-roll video advertising, and many are unhappy with this form of content. More than 29 percent said this type of video hurts their overall experience on the web, and 24.5 percent said they consider this content ineffective. While video content is in high demand (with Brafton reporting 188 million Americans watched web clips August), the survey suggests not all branded videos are equal. An organic approach to video marketing may help drive brand awareness and potential conversions more than paying for placement with video marketing. Developing video content and sharing it on a website or a custom YouTube Channel can help marketers formalize their presence and increase overall visibility Continue reading
