Tag Archives: tweets
Twitter’s keyword options put branded content in front of users
Brands that use Twitter for social media marketing may enjoy the latest feature from the platform, which helps marketers position their Promoted Tweets next to trending topics. Twitter introduced new keyword options that help professionals target their Tweets toward specific audiences based on who users follow and connect with on the site. The social media company launched three new keyword matching options to help marketers create campaigns that build brand awareness. The options – exact match, phrase match and keyword match – will be familiar to professionals managing their SEO content keywords for search marketing efforts. Twitter also allows marketers to use negative keywords. This feature helps brands avoid placing their ads next to irrelevant trending topics Continue reading
Top brands making visual content a part of social marketing with Instagram
A report from Simply Measured found that 40 percent of top brands have made Instagram a part of their social media marketing strategy by sharing visual content with their fans and followers. Instagram’s ascent in the last year has made it an ideal and easy way for marketers to share content and improve visibility on the web. While Instagram still trails other social platforms in terms of landing high volumes users, its growth since launching in 2010 has positioned it well to become a critical part of social strategies moving forward. Moreover, Facebook’s acquisition of the company has come without any disruptions in terms of its integration with other platforms. Instagram can help marketers add some personality to their social media content. Sharing links to website content is important to demonstrate a brand’s authority in its industry. However, consumers respond well to visual content, and it can help a company give its prospects, fans and followers a closer look into a business. Additionally, a report from Buddy Media found that visual content shared on Twitter generates twice as much engagement as other Tweets. Since the rollout of its Android app earlier this year, Instagram has made substantial additions to its user base. Brafton recently reported that the company now has more than 80 million users, who have shared more than 4 billion images on the platform. Continue reading
Twitter debuts Political Index to monitor presidential candidates’ social buzz, related content can boost marketing efforts
Twitter recently announced a Political Index that monitors mentions related to presumptive Republican presidential nominee Mitt Romney and President Barack Obama. The tool provides a daily update of sentiments expressed on the site related to the candidates. While the Index is obviously aimed at consumer users, the tool represents the social platform’s growth a conversation starter for Americans, which shows marketers the true value of a strong social presence – and it could foreshadow Twitter marketing sentiment monitors to come. In recent months, Twitter has rolled out a series of features that deliver more relevant content to users. The Political Index does not currently have the same functionality as hashtag pages in that there is no content aggregated onto the Index’s page. Twitter launched its hashtag pages earlier this year to provide a hub for Tweets related to particular events of note, such as the Olympics. However, as the election approaches, it’s likely that Twitter will roll out some form of communication tool to aggregate content related to the election. “Each day, the Index evaluates and weighs the sentiment of Tweets mentioning Obama or Romney relative to more than 40 million Tweets sent on all other topics,” Adam Sharp, head of government, news and social innovation, for Twitter said in a blog post. “For example, a score of 73 for a candidate indicates that Tweets containing their name or account are, on average, more positive than 73 percent of all Tweets.” Businesses may want to look out for similar tools for marketers that measure whether brand @mentions are generally positive or negative. In the short term, the Political Index might also help inform Twitter campaigns. To maximize the visibility of website content, Brafton has frequently reported that the inclusion of relevant trending topics into articles can help marketers attract to their followers interested in the event. A relevant article about a presidential campaign’s impact on an industry is just one way content writers can appeal to readers. Moreover, it’s increasingly important that companies using content marketing focus on engaging and informing their prospects on top of guiding them toward conversion. Consumers respond better to organizations that actively pursue thought leadership and look to foster trust. Brafton recently reported that 83 percent of consumers are more likely to trust a company produces content that hits on several different issues or highlights multiple points of view on their industries. Continue reading
Twitter develops tools to access older Tweets, marketers can glean trend, audience insight
As reported by The New York Times, Twitter may soon roll out a tool that will allow its account holders to access older Tweets and content shared on the network data back to its launch in 2006. For marketers, the development could help create insights on shifting conversations in their industries, the evolution of their audiences and the general success of their efforts on the web. According to Twitter CEO Dick Costolo, the company is working on the tool now and expects users to be able to download their older content. However, Costolo provided no concrete timeline for the availability of the feature. While recent years have seen social media marketing campaigns subject to more intensive measurement efforts, accessing older Tweets can help marketers determine how successful older campaigns were. Still, many may want to keep their focus on current events, as Brafton recently highlighted data from Pulse Point that found 27 percent of companies measure social efforts using intuition. Users will be able to access their old content, but it’s unlikely that they will be able to do the same for other accounts on the site, even those they follow or entirely public accounts. Costolo said the problem with developing this capability was one of resources, as it would take a substantial investment. Continue reading
Companies using social media marketing name cost savings, real-time insights top benefits
A report for the Market Publishers found that companies active in social media marketing have found their ability to save money and gather real-time insights on their industries as two of the top benefits they’ve seen. Moreover, social media content can help organizations improve their presence and engagement with their targeted audiences. Nearly 60 percent of responding companies said social marketing has been more cost effective than other channels used for similar purposes, and 46 percent said they’ve been able to receive a number of insights more quickly. For example, a marketer can poll followers to gauge the effectiveness of a campaign or overall satisfaction with certain products or services. Forty-two percent of respondents said social media marketing has helped their businesses identify different areas they should focus on with their products and services or new markets to target. Continue reading
