Tag Archives: tablet
Marketing content should target tablet users on the go, in the home
A report from Viacom found that consumers are using their tablets more frequently and in a number of locations. The widespread capability of these devices has led to their inclusion in activities ranging from entertainment to professional. As such, content marketing campaigns aimed at consumers and B2B buyers must appeal to the evolving demands of these audiences. According to Viacom, 96 percent of tablet owners use their devices in their living rooms, while 94 percent said they browse the web or read on their handsets in bed. On the other end, 59 percent said they use their tablets in the workplace, and 55 percent said they use their devices in class and for school work. Brafton recently reported that 91 percent of tablet owners said the device is becoming their primary access point to the web for online information Continue reading
Tablets, smartphones becoming part of purchase process for consumers
A report from the Local Corporation and the e-tailing group suggests that tablets and smartphones are becoming as important to the buying process as any other internet-connected device. While most consumers still prefer to make purchases in stores, they are increasingly turning to the web whenever they can to research products and services they hope to buy. According to the study, 23 percent of consumers said they use their tablets in conjunction with their desktop or laptop computers to research potential purchases. In general, this figure represents an increase in shoppers’ use of the web to ensure they are highly informed about options before spending their money. Content marketing campaigns optimized for the mobile web and the desktop web that focus on highlighting a brand’s value to the user can help businesses reach these consumers. Marketers planning to publish and share content should also be conscious of when their audiences are most active online; 20 percent of respondents said they use their tablet at certain times of day to browse product listing or make purchases Continue reading
