Tag Archives: summer
Presidential debate sparks massive Twitter activity, related social content can drive traffic
Twitter announced on Wednesday night that the presidential debate between President Barack Obama and Republican nominee Mitt Romney was the most popular political event in the microblogging site’s history. For marketers, sharing interesting content related to any event driving major activity on the web can help boost brand awareness and attract prospects. Obviously, there’s an element of sensitivity associated with political content, but sharing site content that applies trending news to an industry can help increase timely traffic. Moreover, the popularity of Twitter during such important events for Americans demonstrates the overall value of a presence on the website. Whether it’s with organic social media marketing or Promoted Tweets, finding a way to engage and convert relevant users can drive leads and sales for companies. The trends companies can leverage for Twitter appeal extend beyond political events Continue reading
Instagram gives mobile photo pages a lift, allows simpler site navigation
On its official blog, Instagram detailed the rollout of new mobile photo pages that allow users accessing the photo-sharing network through a mobile web browser to see content faster and navigate to the app more quickly. Making it easier to see content, whether using the app or the web, can help Instagram attract new users. Currently, the company has more than 80 million people accessing the app, Instagram announced last month – which should be brands’ cue to get more aggressive with visual content. 40 percent of the top U.S Continue reading
Video marketing impacts Americans’ purchase decisions
A report from AYTM Market Research suggests that video marketing is increasingly effective at driving consumers to consider new products and services for conversion. As the volume of available online videos grows and more people interact with the content, developing original video will become a competitive necessity for marketers. More than 84 percent of consumers said they regularly watch short video clips on the web, and more than 66 percent said they view television shows and longer video content online. Video ad content mpacts 50.3 percent of respondents’ purchase decisions in some way. Nearly 6 percent said they have bought items directly as a result of the ad. Continue reading
Olympic-focused organic website content can drive more traffic than related ads
A report from AYTM Market Research suggests developing website content related to the Olympics is more effective for driving site traffic than paying for ads. According to the survey, 75 percent of consumers said they have not been influenced by ads involving the ongoing London 2012 Summer Olympics. More than 75 percent of consumers said they have seen ads related to the Olympics at some point this summer. Additionally, many of these campaigns have featured athletes, such as swimmer Michael Phelps or gymnast Gabby Douglas, but they still haven’t done much to drum up interest for products or services, respondents told AYTM. However, an earlier poll from AYTM found that Americans are highly interested in the games and plan to keep track of various events through several different web channels. Social media and sites publishing content related to the events were listed as top sources for Olympic udpates. Working the popular topic into content marketing campaigns related to a business’ industry can provide an interesting angle for prospects. Paid content, meanwhile, is failing to resonate with the general public. Twitter may prove an especially valuable platform for engaging audiences with Olympic-friendly content. Brafton recently highlighted a partnership between Twitter and NBC Olympics that led to a dedicated hashtag page to serve as a hub for Tweets and other social content about the games, giving businesses that post related Twitter updates exposure among NBC’s massive audience. Continue reading
