Tag Archives: shareaholic
Report suggests content marketing is part of paid and organic strategies
A report from the Altimeter Group suggests that the idea that content marketing solely benefits organic website traffic is hurting the campaigns of businesses using it. The company highlights a model of converged media designed to inform the efforts of web marketing as a whole. ssentially, the presence of high-quality articles, blog posts and other kinds of content on a website will make every part of marketing better. The report echoes others that Brafton has highlighted recently, all of which point to the multichannel conversion funnel and the need for several different kinds of website content to guide prospects to conversion. According to the Altimeter Group, sharing relevant content with fans and followers on social channels or other places on the web increases the likelihood that their own contacts will see it. This lends itself to the idea of “earned media,” which boosts visibility and makes paid media, whether it’s PPC campaigns or paid social ads, more effective. Other ways organic content helps marketers drive earned media and their overall visibility is with improved search standing. By developing articles and other content that positions a brand a leader in its industry, companies will see traffic from Google and other search engines increase. Recently, Shareaholic reported that nearly half of the traffic its clients receive on the web comes from Google search results. SEO content can help businesses drive their search ranking and generate more awareness on the web. Brafton highlighted a Shareaholic report, saying that social media marketing is also becoming more relevant for driving web traffic. In fact, sharing relevant headlines on Facebook drove site traffic more than Yahoo or Bing for the companies Shareaholic analyzed. Continue reading
Pinterest secures $100 million in funding from Japanese ecommerce giant, social commerce could be next
AllThingsD.com reported on Thursday that social sharing and bookmarking website Pinterest has secured $100 million in funding from Japanese ecommerce giant Rakuten after being valued at $1.5 billion. This could mean Pinterest ecommerce capabilities will soon be available to brands using the site for social marketing. Pinterest marketing has become increasingly popular in recent months as the website continues to add users. Its focus on visual content has provided an interesting alternative in social media marketing, especially for B2C companies who can share images of their products or brands that produce industry focused infographics. Continue reading
Chrome top browser among those active on social media
According to data from Shareaholic, Google’s Chrome browser was the most popular among users who accessed content shared with Shareaholic’s tools. While this is a fairly limited subset of the internet, it demonstrates that Chrome has become increasingly popular among socially focused web users. The numbers demonstrate that 29.13 percent of site traffic in April came from Gooogle Chrome users. This represents an increase of 0.28 percent over March’s 28.85 percent. April was the second consecutive month that Chrome ranked first on Shareaholic’s numbers Continue reading
