Tag Archives: sales
Video content on Facebook could be the next big thing
Video content will become an even more important marketing solution moving forward. According to Cisco, it would take over 6 million years to watch the volume of video that will cross global IP networks each month in 2016. The source notes that 1.2 million minutes of video will cross the network in 2016 every second. More, internet video traffic will make up about 55 percent of all consumer internet traffic in 2016 – up from 51 percent in 2011 Continue reading
Video budgets to hit $8 billion by 2016: Get in the game now
Diverse content portfolios offer web users an array of media types that educate throughout the sales pretzel. Now that consumers are admittedly spending longer periods of time researching before they buy, marketers must develop content marketing strategies that engage with people throughout the purchase cycle, and video marketing may be the solution. According to eMarketer’s “Video Advertising Benchmarks: Key Data, Trends and Metrics” report, the digital video audience is growing in both number and time spent viewing. This trend should encourage professionals to invest resources toward video content. The eMarketer report projects there will be 201.4 million digital video viewers by 2014 – about 76.9 percent of the overall internet user population in the United States Continue reading
Content marketing a primary task for successful B2B marketers
A report from Optify found that successful B2B marketers are heavily focused on the creation of website content to improve visibility and niche authority for their companies. Actively developing articles, white papers and other kinds of content to attract prospects or keep existing customers and clients engaged helps businesses consistently add to their sales pipeline and drive conversions. According to the study, 30 percent of marketers said content marketing creation and management occupied the most time, 17 percent pointed to various lead generation tasks and 16 percent named managing their websites as their most time-consuming activity. Each of these tasks are part of a strong inbound marketing strategy that focuses on developing a robust web presence, with content at the crux. Relevant site content pushes a brand’s authority, while focusing on generating leads helps engage prospects and convert them effectively Continue reading
July 4th Sales demonstrate value of seasonal content marketing campaigns
With July 4th, the celebration of the United States’ foundation, practically upon us, marketers are actively working to turn the fervor around the holiday into increased sales. With 89 percent of consumers using search to research purchases and 63 percent reporting that they use search every day, some companies have done a standout job of taking advantage of this by creating website content that focuses on the event as it’s becoming a hot search topic as we approach the event. In fact, a look at Google Insights shows the phrases “July 4″ and “July 4th” have reached their historical search peak levels as of today (July 3). Notably, the density of searches in the U.S. indicates July 4th has stronger search activity across the nation. Creating industry-related website content with a focus on current events can be tricky Continue reading
