Tag Archives: marketers
CEOs join marketers and consumers on social media
Marketers and consumers are familiar with sites like Facebook, Twitter, Pinterest and LinkedIn, spending time connecting with prospective customers, friends, family and favorite brands. They’re not alone – CEOs from Inc. 500 and Fortune 500 companies are creating accounts, posting status updates, pictures, Tweets and more, according to the “Social CEO Showdown Report,” conducted by CEO. CEO’s social presence can bring success Content marketers should take note of CEO’s research, which shows that a powerful individual’s presence on social media sites can bring success to a company. Continue reading
Video content on Facebook could be the next big thing
Video content will become an even more important marketing solution moving forward. According to Cisco, it would take over 6 million years to watch the volume of video that will cross global IP networks each month in 2016. The source notes that 1.2 million minutes of video will cross the network in 2016 every second. More, internet video traffic will make up about 55 percent of all consumer internet traffic in 2016 – up from 51 percent in 2011 Continue reading
PSA: Luxury brands – it’s time to use content marketing to reach prospects
As Brafton has reported, affluent consumers use social media to engage with like-minded peers, share opinions among networks and connect with new business partners. However, high-brow consumers were also more likely to keep their social media lives private and hidden from plain view. Marketers who want to reach prospects with significant spending powers through social media content have to work harder to breakthrough certain barriers, but a new study conducted by Martini Media in conjunction with comScore suggests affluent consumers embrace online marketing and shopping more today than ever before. According to the study from Martini Media, affluents – buyers with annual household incomes greater than $100,000 – engaged in online holiday shopping in droves this year. In fact, the purchases made by this demographic were from luxury brands, which demonstrate that people have developed even greater trust with online shopping Continue reading
Could branded content increase sales this Thanksgiving weekend?
It’s Thanksgiving weekend – the starting line for the biggest shopping season of the year. As consumers open their wallets and begin to purchase products for their loved ones, marketers closely monitor their efforts to make sure their strategies pay off. It may be Turkey Day, but it’s never too late for some last minute content marketing adjustments that put branded content in front of buyers this holiday weekend. IgnitionOne recently highlighted the 2010 and 2011 shopping trends that shaped past Thanksgiving weekends. Marketers should consider these statistics as clear indicators of what to expect this year, though every shopping season brings a few surprises. In 2011, the biggest sales uptick occurred on Cyber Monday, which recorded $1.25 billion in sales and was considered the heaviest online shopping day in history Continue reading
