Tag Archives: market
Concise content may help reach on-the-go consumers
Search activity helps marketers develop strategies that guide their future outreach programs. When professionals discern insight into consumers’ tendencies to research specific topics online more often than other subjects, content marketing campaigns can be drafted to take advantage of these trends. Recently, local search provider and online advertising network YP released its end-of-year report that outlines search activity over the course of 2012. Data shows trends from its PC portal, mobile apps and web traffic Continue reading
Internet marketing news roundup, October 15
SEO headlines in recent weeks have centered on content. Adjustments to both Panda and Penguin, Google’s most frequently discussed quality algorithms, dominated search news in the first week of October. Engaging articles and blog posts are the driving force of search marketing, but last week’s developments remind marketers that content presentation matters, too. Google reiterated its commitment to user-friendly site design on Tuesday. Matt Cutts, the company’s distinguished engineer, announced an update to Google’s page layout algorithm through his Twitter account. According to Cutts, the change impacted about 0.7 percent of search queries Continue reading
Top results net 53 percent of organic search clicks
A report from Compete.com found that 53 percent percent of organic search clicks go to the first link on a SERP. The analysis also found that 85 percent of links on search results pages are organic while the remaining 15 percent are paid. With more than half of clicks going to the first result, the remaining links see decreasing traffic in comparison. According to SEW, 15 percent of organic traffic goes to the second link, 9 percent to the third and the clicks dwindle farther down the line. Continue reading
Consumers active on Facebook, not enthusiastic about social commerce
A report from AYTM Market Research found that ecommerce and social media are increasingly popular among consumers, but many are not interested in using these platforms to make direct purchases. More than 84 percent of respondents said they have made gift purchases on the web and a similar amount have Facebook accounts. However, just 34 percent said they would use Facebook to purchase and exchange a gift with a friend. Social commerce integration has already started on some companies’ Facebook Pages, but it still hasn’t taken off to the extent that some expected. Continue reading
