Tag Archives: knowledge-graph
Will Knowledge Graph steal SEO traffic? Insights from SMX East
Depending on the query, searchers may have noticed Google is giving more of its page one real estate to Knowledge Graph – first through its right side bar, more recently with a carousel that occupies the space directly below the query field. Is Knowledge Graph going to cannibalize sites’ traffic – not only because of its prime positioning, but because it offers “answers” to searches directly on SERPs? At SMX East, SEO experts talked about the implications of Knowledge Graph for marketers’ content that lands on similar SERPs (friend or foe?), and offered tips for using a keyword and content marketing strategy that is Graph-proof. To start, it’s important to recognize that Knowledge Graph can’t cover everything (at least not yet). As Andy Atkins-Kreuger from Webcertain pointed out, the Graph is limited in its ability to build the connections between queries the way human writers and content creators (and human searchers) can. Continue reading
Google testing new SERP menu position
Search Engine Land spotted a new Google SERP layout being tested that would shift the left-side menu to a position directly above search results and other content served after a query. The menu allows users to toggle through different kinds of results (general web results, images, maps, videos and others) and also allows searchers to adjust the criteria for their query. While the move would have no noticeable impact on SEO, it could help users navigate through Google’s different services more effectively. The test remains unconfirmed from Google, but finding a SERP test is typically a sign of a planned adjustment or at least a new consideration from the company. Here is a screenshot of the image from Search Engine Land: Recently, Google shifted its Knowledge Graph suggested searches above its usual results as well, so moving even more page elements here could make the top of the page a bit crowded. However, Google’s hope to unite its services into a single platform that consumers use for all of their web browsing and search needs has led it to seek the best layout for this goal. Continue reading
Q&A with Matt Cutts at SES San Francisco: Social rep for SEO, traffic cannibalization& Google transparency
Editor’s note: This article initially featured a Matt Cutts misquote about Google’s ability to crawl Twitter, which has been updated as of August 16. The most famous man in search delivered the opening keynote for SES San Francisco day two. Matt Cutts offered insights on Google’s shift toward the Knowledge Graph, social’s role in SEO and transparency for webmasters. He also fielded some tough questions from marketers on the rise of answers IN SERPs and how this could steal traffic from sites. One of the key focuses for Google is moving away from being a search engine and toward becoming a knowledge engine Continue reading
