Tag Archives: king
Follow leaders who take care of brands’ social media reputations
Brands around the country are working to develop online presences that connect with target audiences and reveal their sites in SERPs, but just how much do CEOs care about their brands’ reputation on social media sites like Facebook, Twitter, Pinterest and LinkedIn? According to data released by Zeno, many CEOs neglect to spend time fostering positive reputations on social sites, giving an opportunity to brand leaders and content marketers who invest in how prospects perceive companies. CEOs neglect to consider social reputations Zeno reported that 29 percent of CEOs do not consider their companies’ social media reputation when making decisions regarding the company, while only 28 percent always consider how a decision will affect a social reputation. B2C companies were much more likely to consider reputation on social sites, though only 30 percent are constantly thinking about social perceptions. In contrast, 43 percent of B2B brands never consider social media reputation. Additionally, B2B companies were much less likely to defend reputations online. Continue reading
Twitter- brands gain leads, world leaders get votes
Marketers, industry leaders, teenagers, bloggers and consumers use Twitter to follow brands, friends, family, celebrities, news sources and world leaders, as the platform allows for real-time interaction. According to The Digital Policy Council’s “World Leaders on Twitter Ranking Report,” three out of four head of states connect with citizens using Twitter. World leaders – 123 of them from 164 countries – have Twitter accounts under their names or through official government offices. Twitter adoption among head of states grows World leaders are not only working to distribute information on Twitter, but they’re doing so at an increasing rate. According to DPC, these new figures represent a 78 percent increase in the use of Twitter from 2011 to 2012. President Barack Obama leads the way with 24 million followers, followed by President Hugo Chavez of Venezuela and President Abdullah Gul of Turkey Continue reading
Where’s your traffic from? Top referral sources are specific to domains
A large part of a content marketer’s efforts are put into generating custom content that can optimize a site to be found in SERPs. Brands need to be revealed in organic search through SEO initiatives, but also through referrals from other websites. New research from Conductor shows that referral traffic is a big player in how web users get to websites, but that individual domains see differing results. Conductor analyzed the referral traffic of fifty B2C and B2B websites, finding that top 10 percent of referral domains (excluding search) drive 91 percent of the referring traffic. The figure jumps to 98 percent when organic search is included as a traffic referrer. Continue reading
The three biggest reasons to use video for social marketing
Facebook, Twitter, Foursquare, blogs, infographics and more– content marketers are challenged by the amount of avenues they can use to promote their brands. Marketers already recognize the power of leveraging content marketing for brand awareness and visibility in SERPs, and are using social media to distribute custom content, updates, and industry news. In an age where content is king and virtually every brand is building its throne, winning strategies separate market leaders from the pack. As marketers develop initiatives for 2013, video shared with social users should be a priority Continue reading
Google asks users for feedback on custom content results
Google, the most popular search engine, tests numerous algorithms and various other search updates each year. The company often asks its users to provide honest feedback on the quality of its SERPs, and recently Google began providing searchers with easy forms to fill out. Eli Schwartz shared his experience with Search Engine Land, which published an article and a screen shot highlighting the type of feedback Google looks for from users. Schwartz conducted a simple Google search for “products synonym.” When Google provided him with custom content returns, the space to the right of the results featured a short questionnaire. The survey asked Schwartz which result he preferred most out of two specific examples. Continue reading
