Tag Archives: harris-interactive
Users share more content on Twitter than other major social platforms
A report from Harris Interactive and MyLife found that Twitter users share more content on the platform than users of other major social networks. While smaller platforms, such as foursquare and Tumblr, generate the greater percentage of users sharing content, 18 percent of Twitter account-holders regularly post links and other relevant web content. A major part of social media marketing campaigns for businesses is generating engagement with their own content. However, encouraging fans and followers to share content with their own extended networks is a similarly important part of maintaining a strong social presence. Twitter’s 18 percent of users sharing content compares favorably with the 17 percent on Facebook who said they also share relevant links with their friends. Continue reading
Interest in leisure travel gives marketers chance to win on the web
A report from Harris Interactive found that 44 percent of Americans said economic factors do not impact their travel plans, especially in the summer. As such, the study found that more Americans are planning to travel during the remainder of the summer, and marketers in the travel and hospitality industries can target the 60 percent of consumers expecting to make a trip with web marketing. Even with just a month remaining in the summer, the opportunity to appeal to travelers remains strong. Developing content marketing campaigns that highlight certain destinations can provide an impetus for a website visitor to plan a vacation. Moreover, a social media marketing strategy that looks to drive conversation about places fans and followers are interested in can be a good way of compelling a consumer to book a trip. “While consumers are not necessarily planning on taking more vacations this summer as compared to last, when they do take vacation, they plan on spending more,” Allison Powell, research director for Harris Interactive, said in a release Continue reading
