Tag Archives: facebook
Consumers connect with brands through Facebook social logins
While people actively log into their social media accounts to update their Facebook statuses or share content with connections within their circles via Google+, Americans use these platforms to engage with secondary sites, too. According to Janrain, 87 percent of people register for accounts on websites using existing social network or email identities. The process, also known as social login, helps solve the challenge websites face when encouraging prospects to register for their services via traditional methods – users just don’t want to fill out any more forms. This technology gives people the chance to bypass sign up forms using Facebook, Google+ or other accounts Continue reading
Lonely Americans turn to Facebook
Students at the University of Arizona were asked about their Facebook habits in order to determine if updating accounts affected their moods. According to the report conducted by Psychology Researcher Fenne große Deters from the Universitat Berlin, college students who post more status updates throughout the week feel less lonely, even if no one “Likes” or comments on their posts. The study evaluated approximately 100 undergraduates, all of whom actively used Facebook prior to the study, and looked into how the act of publishing original status updates to the social network led to higher rates of happiness. Continue reading
Facebook crowned popularity queen of 2012
As Twitter, Facebook, Pinterest and LinkedIn huddled around the stage at the Social Media Marketing Prom, they patiently waited to find out who would be crowned the popularity queen of 2012. Although other social media sites saw great success in 2012, not one rivaled the popularity of Facebook, evident from its presence as the top search query and the most viewed Wikipedia page of the year. To the joy of Facebook-lovers around the world, Facebook was given the star-studded crown, causing content marketers to reassess their strategies and make the platform a priority. According to Toolserver.org’s recent list of the most viewed sites on online encyclopedia, Wikipedia, Facebook owned the top spot. Facebook saw 32,647,942 views in 2012 Continue reading
B2B and B2C brands discovered the value of social media marketing in 2012
Digital marketing reaches consumers throughout the sales cycle. Brands can tailor media to resonate with prospects searching for new products or services, or they can develop campaigns that target buyers closer to the conversion edge. However, as companies learn more about digital channels and the avenues that generate the most new leads and sales, social media networks begin to stick out more prominently than most other outlets. According to the Content Marketing Institute, 87 percent of B2B brands and 84 percent of B2C organizations use social networks to engage with new and existing customers online. Platforms like Facebook and Twitter help businesses distribute a wide array of branded content that sparks conversation on the web and leads to transactions Continue reading
Video content on Facebook could be the next big thing
Video content will become an even more important marketing solution moving forward. According to Cisco, it would take over 6 million years to watch the volume of video that will cross global IP networks each month in 2016. The source notes that 1.2 million minutes of video will cross the network in 2016 every second. More, internet video traffic will make up about 55 percent of all consumer internet traffic in 2016 – up from 51 percent in 2011 Continue reading
