Tag Archives: event
Brafton talks content marketing at New Media Expo (NMX) Las Vegas
On Monday, January 7 and Tuesday, January 8, Brafton, North America’s premier content marketing agency, will attend the New Media Expo (NMX) conference in Las Vegas, Nevada, presented by BlogWorld. The conference features bloggers, podcasters, web TV and video series creators, focusing on content generation and techniques for internet marketing success. More than 50 social web marketing professionals will speak at the conference, including keynote speaker Guy Kawasaki, co-founder of Alltop.com and SEOmoz CEO Rand Fishkin . The event also features an exhibit hall where marketers can connect with best-in-class vendors. Attendees will have access to sessions and industry discussions regarding ongoing trends in the fields of content marketing and content creation, including analyzing social data, writing for global audiences and integrating Google+ with existing blogs. Brafton will be at Booth 703, ready to chat with attendees about industry trends, strategies and content marketing best practices. Continue reading
Facebook marketing continues to drive the most social chatter
For many Americans, social media networks like Facebook are sources of entertainment, while brands continue to push marketing material on users. The result of this obvious disconnect between what consumers look for on social platforms and what marketers publish remains an obstacle that professionals must overcome. Of course, social media marketing is an inevitable practice, so consumers should also alter their perception of what Facebook, Twitter and every other platform will look like moving forward. In early 2012, several early adopters of Facebook stores closed their doors, which influenced other brands that considered entering the world of fcommerce (Facebook commerce). However, social media can help brands build awareness and loyalty, as long as marketers understand how to put custom content in front of consumers without annoying them too greatly. It all starts with a strategic social media content creation game plan and a clear understanding of the type of media that grabs consumers’ attention Continue reading
Brafton to address ‘Content Marketing Rookie Mistakes’ at OMMA Response in NYC Oct 2
Next week marks MediaPost’s Online Media, Marketing and Advertising conference (OMMA) in NYC, and Brafton will be sharing insights on how to avoid the most common mistakes in content marketing. The two-day event (running from October 1st through 2nd at the New York Marriott Marquis) features tracks on best practices in global, mobile, social, video, display and response marketing. OMMA features keynotes and presentations from some of the biggest names in digital marketing (including Twitter, Yahoo! and Nielsen) as well as marketers from leading brands (such as Campbell Soup Company, United Airlines and ESPN, Inc.). The event offers pro tips on using new media to build audience relationships and make sales. Continue reading
Brafton at SES San Francisco 2012 from August 13 through 15 at Moscone West
From August 13 through August 15, Brafton will attend SES San Francisco 2012. The event provides marketing professionals from agencies and companies a chance to discuss the latest trends and developments in web marketing. SES San Francisco 2012 is sponsored by ClickZ and presents a detailed agenda, industry speakers, roundtable discussions and presentations. Katherine Griwert, Brafton’s head of marketing content and communications, will be featured as a moderator for the Meet the Experts Roundtable forums, taking place on August 14 from 4:30 p.m. to 5:30 p.m. and on August 15 from 11:30 a.m. to 12:30 p.m. Griwert will lead the discussions on SEO Content Marketing. In terms of keynote speakers, the event kicks off with insights from Avinash Kaushnik, digital marketing evangelist for Google. At 9 a.m. on Tuesday, Kaushnik will discuss optimizing a company’s website for success in the digital age. Other Google representatives on the agenda include Scott Silver, engineering director, Adam Singer, product marketing market manager for Google Analytics, and more. Bing’s Duane Forrester will also speak at the event, participating in the SEO Diagnostics for the Skilled Search Mechanic discussion on August 16 at 10:45 a.m. Brafton will be available to discuss content marketing and SEO strategies with SES San Francisco attendees at Booth 1142 on August 14 and 15. Continue reading
Gold medal content marketing opportunities: Americans flock to social media for Olympic updates
A report from AYTM Market Research confirms what many suspected: Americans plan to use several different technologies to keep track of the ongoing London 2012 Summer Olympics. The games officially kicked off last Friday with the opening ceremonies at Olympic Stadium in East London. Brafton has previously reported that marketers can use the popularity of the international sporting event to drive relevant traffic to their website. Moreover, NBC Olympics and Twitter partnered with a hashtag page aimed at providing a hub for Tweets related to the event, giving added reach to brands that reference the event in content. Continue reading
