Tag Archives: content marketing
Blekko’s Izik tablet app presents branded content in a new way
As Americans turn their attention toward tablet devices for research purposes, brands will alter their strategies to reach these internet users. While Brafton recently reported that mobile users and PC users don’t act much differently when navigating the web, Blekko, a U.K. based search engine, unveiled its tablet-friendly hub Izik to provide tablet owners with a better search experience. The new design focuses on organizing a wide array of media into SERPs, which forces marketers to develop content marketing strategies that include diverse media offerings. Izik was built with iPad and Android users in mind, harnessing Blekko’s algorithms and the company’s human curating capabilities to deliver an aesthetically pleasing interface. Continue reading
Brafton talks content marketing at New Media Expo (NMX) Las Vegas
On Monday, January 7 and Tuesday, January 8, Brafton, North America’s premier content marketing agency, will attend the New Media Expo (NMX) conference in Las Vegas, Nevada, presented by BlogWorld. The conference features bloggers, podcasters, web TV and video series creators, focusing on content generation and techniques for internet marketing success. More than 50 social web marketing professionals will speak at the conference, including keynote speaker Guy Kawasaki, co-founder of Alltop.com and SEOmoz CEO Rand Fishkin . The event also features an exhibit hall where marketers can connect with best-in-class vendors. Attendees will have access to sessions and industry discussions regarding ongoing trends in the fields of content marketing and content creation, including analyzing social data, writing for global audiences and integrating Google+ with existing blogs. Brafton will be at Booth 703, ready to chat with attendees about industry trends, strategies and content marketing best practices. Continue reading
Customer loyalty develops from quality custom content
Content marketing has become the foundation of successful online presences. Nearly every business – large or small – uses custom content to give their brands voices on the web, speaking to potential customers each time a new article goes live. If organizations want to strengthen customer relationships through creative content, articles must be engaging to foster loyalty and company culture. While a high percentage of marketers know their content marketing strategies lead to favorable outcomes, developing effective game plans that facilitate engagement remains the greatest challenge. According to the Content Marketing Institute, 86 percent of B2C companies use branded content to reach new and existing customers, using an average of 12 tactics. Continue reading
Digital marketing budgets of 2013 exposed
With the holiday season almost over, the groundwork for next year’s budget must be drafted. For marketers looking to increase spending on digital outreach channels, it may be worthwhile to look at where other organizations plan to funnel resources in 2013. Both B2B and B2C brands indicate that they will increase spending on avenues like search engine optimization, pay-per click advertising, social media marketing and content marketing. Continue reading
Only 5 percent of sites use Google’s news meta tag option
As content creation becomes a widely used practice among businesses across all industries, the value of ranking highly in Google News searches also increases. Most Americans familiarize themselves with news headlines by searching the web, especially with credible print publications switching over to digital release. Therefore, Google News will continue to play an important role in how people learn about current events, entertainment and product or service releases. For brands that want to harness the power of Google’s content curation abilities, the search engine’s news keyword meta tag function helps brands get noticed on the web Continue reading
