Tag Archives: company
Blekko’s Izik tablet app presents branded content in a new way
As Americans turn their attention toward tablet devices for research purposes, brands will alter their strategies to reach these internet users. While Brafton recently reported that mobile users and PC users don’t act much differently when navigating the web, Blekko, a U.K. based search engine, unveiled its tablet-friendly hub Izik to provide tablet owners with a better search experience. The new design focuses on organizing a wide array of media into SERPs, which forces marketers to develop content marketing strategies that include diverse media offerings. Izik was built with iPad and Android users in mind, harnessing Blekko’s algorithms and the company’s human curating capabilities to deliver an aesthetically pleasing interface. Continue reading
CEOs join marketers and consumers on social media
Marketers and consumers are familiar with sites like Facebook, Twitter, Pinterest and LinkedIn, spending time connecting with prospective customers, friends, family and favorite brands. They’re not alone – CEOs from Inc. 500 and Fortune 500 companies are creating accounts, posting status updates, pictures, Tweets and more, according to the “Social CEO Showdown Report,” conducted by CEO. CEO’s social presence can bring success Content marketers should take note of CEO’s research, which shows that a powerful individual’s presence on social media sites can bring success to a company. Continue reading
Content creation for Yahoo! a must in 2013
Content marketing relies heavily on search engine results, and Google and Bing tend to grab the majority of professionals’ attention over the course of any given month. While brands spend countless hours trying to understand Google’s algorithms and endless days attempting to figure out Bing’s unique features, Yahoo! quietly goes about its business. Of course, the search engine shouldn’t be overlooked completely by marketers, especially with the company rolling out new features and site designs just in time for the new year. In November, Yahoo Continue reading
Google asks users for feedback on custom content results
Google, the most popular search engine, tests numerous algorithms and various other search updates each year. The company often asks its users to provide honest feedback on the quality of its SERPs, and recently Google began providing searchers with easy forms to fill out. Eli Schwartz shared his experience with Search Engine Land, which published an article and a screen shot highlighting the type of feedback Google looks for from users. Schwartz conducted a simple Google search for “products synonym.” When Google provided him with custom content returns, the space to the right of the results featured a short questionnaire. The survey asked Schwartz which result he preferred most out of two specific examples. Continue reading
Social media content is king, but in-house struggles threaten its crown
If social media marketing is king, then experts are needed to polish his crown and advise him on how to reach his citizens, but organizations may be hiring knights and maids who are ill-equipped to protect the throne. Despite the expertise of today’s social media specialists and managers, many companies neglect to find the right support, with 42 percent of companies only employing one expert to staff the social media team. With 69 percent of social media budgets expected to remain the same in 2013, content marketers may consider rethinking their strategies and outfitting new armor in order to increase the success of their campaigns. Organizations strive for relevant campaignsA recent report by Ragan/NASDAQ OMX Corporate Solutions seeks to explore the current state of the social media profession in terms of how organizations are coping with the need for innovative and relevant campaigns, revealing that 65 percent assign employees with social media tasks on top of other job responsibilities Continue reading
