Tag Archives: case
Quoted content isn’t duplicate content: Links, citations tell Google you’re clean
Bloggers and content writers responsibly quoting from third-party sources are not in danger of issues related to duplicate content, according to a recent Webmaster Help video from Matt Cutts. In the video, Cutts cites the case of a writer including a linked excerpt from an article as a method of adding insight and value for readers. Using this and other ethical techniques will never be an issue, he said. “You’re just a regular blogger, and you want to include an excerpt (from) some author you like or some other blogger who has a good insight. Just put that in a blockquote, include a link to the original source and you’re in pretty good shape,” Cutts said. “If that’s the sort of thing you’re doing, I would never worry about getting dinged for duplicate content.” “You’re just a regular blogger, and you want to include an excerpt (from) some author you like or some other blogger who has a good insight Continue reading
Internet marketing news roundup, April 27
While most marketers were waiting for the first major Panda update of 2012 from Google, the company stole headlines this week with a new algorithm adjustment aimed at a different issue within search. The update (slightly) changes the focus of marketers concerned with SEO and simultaneously introduces a whole new animal into the search marketing lexicon – Penguin. On Tuesday, Google rolled out its first Penguin search update with the specific goal of targeting websites the company believes exploit white hat SEO practices. Matt Cutts, distinguished engineer at Google and point man for all things search, wrote on the company’s Webmaster Central blog that countless websites have abused SEO to boost their search ranking without delivering relevant content to its users. As is the case with Panda, the first iteration of Penguin is designed to bring website’s that focus on informing and engaging users to the forefront of search results Continue reading
Google rolls out AdWords for video to help marketers reach ‘Super Bowl-size’ audience
Google recently announced a new Adwords for video campaign to allow businesses to reach he growing audience of online video viewers. Much like their PPC platform on search, the video PPC feature will allow companies to post ad content to YouTube. Ads will be served to those that search for the keywords businesses bid on in the same manner as the paid search links. The development is inspired by growing YouTube usage, with Google claiming the network attracts 800 million global visitors each month making “every day can feel like you’re advertising in the Super Bowl.” As is the case with any web marketing initiative, audience targeting plays a critical role in the success of a video campaign. Serving these ads to prospects most likely to take interest helps organizations improve website traffic and guide visitors through the conversion funnel. In its release, YouTube said that companies using its video ads have found website traffic increases by as much as 20 percent, while direct searches grow by 5 percent. Continue reading
Spring cleaning for your content marketing strategy: Get organized with an editorial calendar
Consider the blogs and websites you refer to on a daily basis – the ones that have made it to your bookmarked or favorites list. Their content marketing strategies may include insights on trending topics or top-notch news articles relevant to the industries they cover. Whatever the case may be, their content is on-point, well-written and engaging, right? Compelling website content is essential to any company vying for consumers’ attention in the online arena today, and consistency and consistently good stories are key to making your brand a resource prospects want to revisit and do business with. In order for you capture your target audience’s time and interest – and keep them returning to your site rather than a competitor’s – it’s essential that your content marketing strategy start on stable ground Continue reading
