Pay Per Click Advertising

Pay Per Click advertising solutions that get you on the first page of the major search engines FAST

Paid Search Marketing, or Pay Per Click (PPC) is the easiest and fastest way to get first page visibility on the major search engines with a tailored offer to your target market, exactly when they are ready to make a purchase decision.  A Pay Per Click campaign can be initiated quickly, with a reasonable up front investment and immediately provide a new flow of qualified leads to your website.

Pay Per Click (PPC) campaigns offer a number of significant benefits, including:

Precision:  Pay Per Click enables you to be very precise in putting a targeted offer in front of a specific segment of the market.  By identifying specific key words, creating unique offers, and writing tailored ads, you have a tremendous amount of control over who sees your ad, what offer they see, and where they land on your website.

Targeting:  Another aspect of Pay Per Click precision is the ability to target your market geographically, demographically, and by time of day and day of the week.  When combined with keyword specificity, unique offers and well written ads, you can focus very tightly on the target market you are trying to reach.  This ensures that the majority of people viewing your ads are qualified prospects.

Speed and Simplicity:  This can be looked at two ways.  First, while doing Pay Per Click right can be somewhat complex and time consuming, planning and executing a campaign can be accomplished in hours.  Also, this refers to how quickly and easily a prospect can move through the buying process, a matter of a few minutes, when clicking through to a well designed landing page and taking the desired action.

Financial Control:
Pay Per Click provides the advertiser with complete control over how much money is being spent.  A daily budget can be allocated, then changed depending on results of the campaign, and to take advantage of changing business conditions as they occur.

Length and Scope of Campaign: A Pay Per Click campaign can run for any length of time and can be very narrowly or broadly targeted.  This enables the advertiser to use a campaign to accomplish different things, from delivering targeted offers to a narrow market segment for a short period of time, to more broad based branding and awareness.

Monitor and Measure: With the excellent analytics tools available today, Pay Per Click campaigns provide complete transparency and make it easy to monitor the progress of a campaign as well as the results to date and ROI.

Let WSI manage your Pay Per Click campaigns to maximize click thru’s and conversion rates

Our Google and Yahoo trained team can efficiently and cost effectively setup, launch, optimize, manage, and report on your Pay Per Click campaign from inception to successful campaign completion.  We do the competitive and keyword research, write the ads, review your website and provide recommendations, consult on and develop tailored Landing Pages,regularly monitor results and optimize all dimensions of your campaign, and provide analytics, reporting, and strategy calls on a periodically.

So, when you are ready to start marketing via the Internet, a great place to start is with paid search marketing.  You can start up a campaign in a matter of hours, deliver a tailored offer to a precisely targeted market segment bringing them to your website, you can have complete visibility into the results of the campaign, control your budget, and you can start or stop at any time.  Click here to learn more about our Internet Marketing Solutions, or to contact us for a no cost Internet Marketing Consultation today.

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