Category Archives: Internet Marketing
Marketers make content marketing a priority in 2013
Content marketing – the whole realm of it – from social media marketing to SEO content to blogs, continues to grow, according to the “Quarterly Digital Intelligence Briefings: Digital Trends for 2013″ survey, conducted by Econsultancy. In today’s digital environment, brands can’t afford to be slow on the uptake, which causes marketers to develop content marketing strategies quickly for 2013. Content marketing, the top priority Marketers are adjusting their focus to make content marketing and conversion rate optimization a priority in the coming year. In fact, it emerged as the dominating priority for marketers in Econsultancy’s survey. Moving forward, marketers must work tirelessly to generate custom content, develop SEO strategies and position themselves as thought leaders on social media sites. Continue reading
Blekko’s Izik tablet app presents branded content in a new way
As Americans turn their attention toward tablet devices for research purposes, brands will alter their strategies to reach these internet users. While Brafton recently reported that mobile users and PC users don’t act much differently when navigating the web, Blekko, a U.K. based search engine, unveiled its tablet-friendly hub Izik to provide tablet owners with a better search experience. The new design focuses on organizing a wide array of media into SERPs, which forces marketers to develop content marketing strategies that include diverse media offerings. Izik was built with iPad and Android users in mind, harnessing Blekko’s algorithms and the company’s human curating capabilities to deliver an aesthetically pleasing interface. Continue reading
Brafton talks content marketing at New Media Expo (NMX) Las Vegas
On Monday, January 7 and Tuesday, January 8, Brafton, North America’s premier content marketing agency, will attend the New Media Expo (NMX) conference in Las Vegas, Nevada, presented by BlogWorld. The conference features bloggers, podcasters, web TV and video series creators, focusing on content generation and techniques for internet marketing success. More than 50 social web marketing professionals will speak at the conference, including keynote speaker Guy Kawasaki, co-founder of Alltop.com and SEOmoz CEO Rand Fishkin . The event also features an exhibit hall where marketers can connect with best-in-class vendors. Attendees will have access to sessions and industry discussions regarding ongoing trends in the fields of content marketing and content creation, including analyzing social data, writing for global audiences and integrating Google+ with existing blogs. Brafton will be at Booth 703, ready to chat with attendees about industry trends, strategies and content marketing best practices. Continue reading
Achieve more with less using content marketing
Business owners have begun to transition some of their marketing spend toward digital channels to reach prospective and current customers. Because the internet has become an effective way for companies to extend their reach and build rapport with consumers, brands must identify practices that show consistent ROI. For a growing percentage of businesses, content marketing has stood out in a crowded sector, and its use will increase moving forward. However, according to The Design Industry Voice report, 90 percent of digital and design agencies say they believe their clients expect more work for less money. In effect, 80 percent of survey respondents have indicated client budgets have reduced by more than 70 percent over the past 12 months. Continue reading
Customer loyalty develops from quality custom content
Content marketing has become the foundation of successful online presences. Nearly every business – large or small – uses custom content to give their brands voices on the web, speaking to potential customers each time a new article goes live. If organizations want to strengthen customer relationships through creative content, articles must be engaging to foster loyalty and company culture. While a high percentage of marketers know their content marketing strategies lead to favorable outcomes, developing effective game plans that facilitate engagement remains the greatest challenge. According to the Content Marketing Institute, 86 percent of B2C companies use branded content to reach new and existing customers, using an average of 12 tactics. Continue reading
